In 2021 I took part in the D&aD New Blood awards, I was immediately drawn towards the brief about skin cancer awareness made by 21grams. 

Sometimes I feel like a good cause adv lays on traditional standards. The seek of innovation and sneakiness overcomes the wall of boring stereotypes that has been piled up the past years. 

This is why I made an #impossiblegame to challenge the viewer. Why making it impossible though? The idea came to me while, scrolling through the comment section of games pages on Instagram, I found out people were just looking for the easy answers.